The Ilocos Times

Committed to offering Filipinos the latest automotive technology, Suzuki Philippines unveils top-class upgrades for the sedan and hatchback to ensure optimum driving experience   ( from left ) SPH Managing Director and Treasurer Norminio Mojica, SPH President Hiroshi Suzuki, SMC Chief Engineer Masao Kobori, SMC Group Manager of Asia Automobile Group 2 Keiichi Suzuki and SPH Vice President and General Manager for Automobile Shuzo Hoshikura lead the joyous launch of the all-new Dzire and Swift. Manila —Pioneer compact car distributor Suzuki Philippines (SPH) closes the first half of the year with the back-to-back launch of the much-anticipated all-new Dzire and Swift. The grand launch, held at Marriott Hotel, Pasay City and attended by over 500 media, bankers and dealers nationwide, introduces not only the latest upgrades on two of Suzuki’s popular vehicles but also the revolutionary Japanese technology behind these newest innovations. “We are grateful for the stron

Successful back-to-back marketing efforts position Suzuki Philippines higher on sales charts   MANILA—Suzuki Philippines (SPH), the country’s pioneer compact car distributor, finishes the first quarter of the year with flying colors, posting the highest year-to-date (YTD) vehicle sales increase in the entire local automotive industry. Achieving 21.4 percent YTD sales growth in March, SPH strengthens its presence in the market and sets its sight on continued uptick in the months to come. It hopes to continue moving up the industry sales charts after taking the top 6 position in local automobile sales, a step up from its seventh rank in the first quarter of 2017. The initial phase implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) Law slowed down the auto industry in recent months, with sales in nearly all auto categories declining. Suzuki Philippines cushioned itself from the negative impact by strategically deciding to keep its 2017 price list for a

( From left) IPC President Hajime Koso, ICI General Manager Steve Gingco, ICI President Manny Aligada, IPC Division Head for Administration Myrna Valle and IPC Division Head for Sales Joseph Bautista. Isuzu Philippines Corporation (IPC) recently held a ground-breaking ceremony for what will be its new site in Minglanilla, Cebu. On March 8, IPC President Hajime Koso together with Isuzu Cebu Inc. (ICI) President Manny Aligada and ICI General Manager Steve Gingco lead the ceremony. “This relocation is part of our continuing goal to strengthen and widen the service of Isuzu to our valued clients. We are proud that our dealer groups, like ICI is among those that is continuously working towards extending their reach by bringing our products and services closer to their sales area, and now here in southern Cebu,” said Koso. Located in Barangay Calajoan, Minglanilla, Cebu, the new site will replace the existing outlet Isuzu in Talisay. With more than 3,500 sqm

Isuzu Philippines Corporation (IPC) recently launched two new limited-edition variants to add excitement to the existing line-up of its Isuzu D-MAX and Isuzu mu-X models. On February 23, IPC displayed the latest edition of the Isuzu D-MAX X-Series which serves as the model’s offering to the younger market segment; alongside is the new mu-X Luxe which as the name suggests is the most well-appointed mu-X variant to date. “Keeping our line-up fresh is the key to the very demanding market, especially for the pick-up and SUV segment. To keep up with the competition, we are offering two new variants designed to exude the more aggressive and luxurious side of the D-MAX and mu-X models,” said IPC president Hajime Koso. 2018 D-MAX X-Series Dressed to be more edgy, the 2018 edition of the D-Max X-Series now has a black radiator grille with red Isuzu logo, a front and rear skirt lined with a deep red accent which not only adds to its looks but also